"OOH is the most multifaceted medium"

In Viewpoints By M4G Bureau - September 06, 2017

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.

Origins Advertising launches moving LED formats for semi-urban markets

In OOH News By Bhawana Anand - September 06, 2017

The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

BookMyShow brings Starcom on board as media partner

In OOH News By - September 06, 2017

The mandate covers OOH, print, television, radio, and cinema

Jockey celebrates 141-yr legacy with a unique pop-up museum

In Campaigns By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

Puma laces up Netfit technology innovatively on OOH

In Gallery By M4G Bureau - September 04, 2017

The brand marks a strong presence in the city

Puma laces up Netfit technology innovatively on OOH

In Campaigns By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

’10 best ways to market OOH’

In Gallery By - September 02, 2017

V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business

Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas

In OOH News By M4G Bureau - September 02, 2017

Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry