Printech forays into North market with super-wide format machines

In OOH Solutions By M4G Bureau - September 11, 2017

Vutek's 7 PicoLitre 1000DPI - UV roll to roll machine can print up to 250 sq. m. per hour on continuous rolls, with multi-roll capability up to 15 ft media for billboards and back-lits

Lycamobile boards HongKong Express for pan-Asia connect

In Campaigns By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

Osram launches SIMPLITZ LED OOH lighting in APAC region

In OOH Solutions By M4G Bureau - September 08, 2017

The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan

‘OOH metrics should be comparable to what other channels are using’

In Viewpoints By M4G Bureau - September 08, 2017

Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:

Gurugram civic body assigns specific locations for political displays

In OOH News By Bhawana Anand - September 08, 2017

The civic body will also swoop down on all unauthorised hoardings and banners put up in the city

Raymond looms large on OOH canvas in Kerala during Onam

In Campaigns By Bhawana Anand - September 08, 2017

The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups

Origins Advertising taps semi-urban markets

In Gallery By Bhawana Anand - September 07, 2017

LED mounted vans drive brand promitions

IOAA mandates members, affiliate associations to root out ‘reverse auctions’

In OOH News By Rajiv Raghunath - September 07, 2017

IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts: