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4575 News Found
Taneira weaves close-knit connect with audiences in Bengaluru
In Campaigns By Bhawana Anand - October 13, 2017
OMI planned and executed a high impact campaign for the brand
Integrated, inclusive approach key to success of smart city projects: Experts
In Digital OOH By Bhawana Anand - October 13, 2017
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India
Soch leaves an indelible imprint on Inorbit Mall escalator handrail
In Campaigns By M4G Bureau - October 12, 2017
The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution
Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues
In Campaigns By M4G Bureau - October 12, 2017
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
Cuttack Municipal Corporation to introduce stringent ad norms, plans new tenders for media
In OOH News By Bhawana Anand - October 10, 2017
The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special drive will be initiated whereby illegal sites as well as sites creating obstacles on pedestrian movement or causing accidents on roads will be removed
Amazon goes big on OOH to showcase its Great Indian Festival Sale
In Campaigns By Bhawana Anand - October 10, 2017
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune
Origins Advertising unveils ultra high-tech FOB in Lucknow
In Digital OOH By Bhawana Anand - October 09, 2017
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Kwality promotes the goodness of healthy drinking
In Campaigns By Bhawana Anand - October 09, 2017
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.