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4575 News Found
McDonald’s whips up data-driven campaign in UK
In Digital OOH By M4G Bureau - November 10, 2017
The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop
‘Digital signage business primed for accelerated growth’
In Viewpoints By Amaan Kazmi - November 10, 2017
Sanket Rambhia, Director, Xtreme Media, talks about the company’s growth journey, competitive strengths, and emerging business opportunities in the digital signage space across the country
Marc-Antoine De Roys is new Kinetic global CEO
In OOH News By M4G Bureau - November 10, 2017
De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region
Fujifilm India launches Uvistar Hybrid 320 superwide UV printer
In OOH Solutions By Amaan Kazmi - November 09, 2017
Uvistar Hybrid 320 is designed to build on Fujifilm’s position as one of the leaders in the super wide format market, providing printers with high quality, flexible and productive wide format inkjet technology
Total reinforces the ‘Quartz’ promise to keep motor engines young
In Campaigns By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
Emami Fair & Handsome makes a face to face connect with male audience
In Gallery By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Emami Fair & Handsome makes a face to face connect with male audience
In Campaigns By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy
In Campaigns By M4G Bureau - November 07, 2017
Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation
Hotstar finds ‘Billions’ of ways to engage OOH audience
In Gallery By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
In Campaigns By Ria Banerjee - November 07, 2017
Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.