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4575 News Found
BMW continues to sizzle OOH with its X series
In Campaigns By M4G Bureau - November 14, 2017
In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series
Airport media – cut out for premium brand advertising
In Viewpoints By - November 14, 2017
Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income
New Daktronics Media Kit offers unlimited customizable messaging options
In Digital OOH By M4G Bureau - November 14, 2017
By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation
UP Govt to cast a saffron hue on all govt outdoor publicity, installations
In OOH News By M4G Bureau - November 14, 2017
It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers
Google dials into OOH to highlight Pixel 2 features
In Gallery By M4G Bureau - November 13, 2017
The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India
Google dials into OOH to highlight Pixel 2 features
In Campaigns By M4G Bureau - November 13, 2017
The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India
Starcom India appoints Rajiv Gopinath as Chief Client Officer
In OOH News By M4G Bureau - November 13, 2017
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
Govt plan to set up 100 new airports will further augment airport media opportunities
In OOH News By M4G Bureau - November 13, 2017
Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations
Dehradun civic body latest to launch drive against unauthorised media
In OOH News By Bhawana Anand - November 13, 2017
The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media
BroadSign International powers Qatar-based ELAN Media’s DOOH network
In Digital OOH By M4G Bureau - November 11, 2017
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall