Results For "and-"
4575 News Found
Nilgiris plans OOH campaign to promote Xmas offerings
In OOH News By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
Century Group of Companies bags media rights in East Central Railway Zone
In OOH News By Bhawana Anand - December 15, 2017
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP
MRF Perfinza becomes centre of attraction at Mumbai Airport
In Campaigns By Bhawana Anand - December 15, 2017
The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH
City of Sydney bats for DOOH-powered street furniture
In Digital OOH By M4G Bureau - December 14, 2017
The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists
Lucknow OOH industry facing brunt of civic body action, business in a tizzy
In OOH News By Bhawana Anand - December 13, 2017
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
In Digital OOH By M4G Bureau - December 13, 2017
AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
Bareilly OOH set for a makeover under new Mayor’s directive
In OOH News By Bhawana Anand - December 12, 2017
The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media
City of Sydney calls for EoI for OOH media rights
In OOH News By M4G Bureau - December 12, 2017
The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year
Amazon Prime Video casts the big picture on OOH canvas
In Campaigns By M4G Bureau - December 12, 2017
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign