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4575 News Found
Digital, smart solutions central to JCDecaux’s Nice street furniture project
In Digital OOH By M4G Bureau - December 21, 2017
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items
Akshay Kumar tickles taste buds with Fortune edible oil
In Campaigns By M4G Bureau - December 20, 2017
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities
Tourism bodies check into JCDecaux’s CityLights network to beckon travelers
In Campaigns By M4G Bureau - December 20, 2017
Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network
DMRC awards co-branding rights at 14 stations to 5 firms
In OOH News By M4G Bureau - December 20, 2017
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one
RED FM goes to town with ‘Malishka Ko Matt Sunn’
In Campaigns By M4G Bureau - December 19, 2017
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017
In Campaigns By M4G Bureau - December 19, 2017
The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities
ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa
In OOH News By M4G Bureau - December 19, 2017
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series
'We are expecting more tax revenues from hoardings'
In Viewpoints By Amaan Kazmi - December 19, 2017
In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:
Gurugram’s Ambience Mall plans for more DOOH & interactive media
In Digital OOH By Bhawana Anand - December 18, 2017
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space
The Last Jedi takes over digital boards in NYC
In Campaigns By M4G Bureau - December 16, 2017
The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets