Facebook tells people to ‘Live What You Love’

In Campaigns By M4G Bureau - February 15, 2018

The campaign is in line with Facebook’s increasing concentration on giving people the power to build community and bring the world closer together

Swift goes to town with ‘Be Limitless’ proposition

In Gallery By M4G Bureau - February 14, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

Karnataka Govt ups the OOH quotient with pan-state campaigns

In Gallery By M4G Bureau - February 14, 2018

Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka

Cadbury pops out heart this Valentine

In Campaigns By M4G Bureau - February 14, 2018

The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively

‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’

In OOH News By Bhawana Anand - February 14, 2018

Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’

‘It’s about arousing curiosity in the minds of consumers’

In Viewpoints By Ria Banerjee - February 14, 2018

Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape

Swift goes to town with ‘Be Limitless’ proposition

In Campaigns By M4G Bureau - February 13, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

‘OOH advertising works well for my brand’

In OOH News By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

‘Need end-to-end solutions for flex management’

In OOH Solutions By Bhawana Anand - February 13, 2018

Santhosh P G, CEO of People Design & Communications, Bhagwath Prasad, MD of Printech Digital Imaging, Naresh Kumar Dasari, MD of Macro Media Digital Imaging, and Rajib Das of Spectacular MMT, discussed the key challenges that confront the industry and the probable solutions for making digital printing truly ‘green’

BarTalk India to unveil real-time social display network

In Digital OOH By M4G Bureau - February 12, 2018

With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform