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4576 News Found
Prakash Arts inaugurates new FOB in Hyderabad
In OOH News By M4G Bureau - February 19, 2018
The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands
Dineout goes big on OOH to promote dining festival
In Campaigns By Bhawana Anand - February 19, 2018
The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal
Tanishq crafts a glittering outdoor presence
In Gallery By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
OOH to grow 10% in 2018: Pitch Madison Report
In Research By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%
‘Business consolidation augurs well for OOH’
In OOH News By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
Ocean Outdoor, Landsec share the Chubby Hearts London love
In Digital OOH By M4G Bureau - February 16, 2018
Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day
Tanishq crafts a glittering outdoor presence
In Campaigns By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
In OOH News By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
One voice a must for industry, say Karnataka OOH leaders
In OOH News By Bhawana Anand - February 15, 2018
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA
Ad World acquires transit, public utility media in MP
In OOH News By Bhawana Anand - February 15, 2018
The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT