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4576 News Found
Globally networked indoor, outdoor digital screens in the offing
In Digital OOH By M4G Bureau - February 23, 2018
Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
In Campaigns By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities
APN Outdoor retains Sydney Trains contract for 20 years
In OOH News By M4G Bureau - February 22, 2018
APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne
GMG’s CoZone 2.2 renders ultra-high res to large formats
In Digital OOH By M4G Bureau - February 21, 2018
The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels
Samsung augments digital outdoor display solutions
In Digital OOH By M4G Bureau - February 21, 2018
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages
Asian Paints showcases ‘Ultima Protek’ in Kochi
In Campaigns By M4G Bureau - February 21, 2018
MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience
Hotstar tells techies ‘Dare or Stay There’
In Campaigns By M4G Bureau - February 20, 2018
The Social Street executed the campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience
Digital OOH powers oOh!media’s strong H1 performance
In Digital OOH By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens