Nippon Paint sends ‘Swachhta’ message in an artistic manner

In Campaigns By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Dentsu Impact appoints Aditya Kilpady as National Planning Director

In OOH News By M4G Bureau - February 28, 2018

Aditya comes in with over two decades of cross-cultural experience across verticals and geographies

Surat MC sets ambitious target of Rs 100 cr ad tax revenues

In OOH News By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

UK’s Talon Outdoor forays into US market

In OOH News By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact

Selvel Publicity’s Kekoo Nicholson passes away

In OOH News By M4G Bureau - February 27, 2018

Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

In OOH News By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

Zomato makes 50-50 deal with Hyderabad audience

In Gallery By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

In OOH News By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018

Zomato makes 50-50 deal with Hyderabad audience

In Campaigns By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH