Colors Tamil casts the big picture on OOH canvas

In Campaigns By M4G Bureau - May 02, 2018

MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

In Digital OOH By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

SDMC likely to permit digital screens on mall facade

In Digital OOH By Bhawana Anand - May 02, 2018

The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house

Standard Chartered launches ‘Here for good’ global campaign

In OOH News By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Arrow is all for ‘White this summer’

In Campaigns By M4G Bureau - May 01, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

New unipoles on road medians in Bhopal catch the eye of advertising brands

In OOH News By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft

TradeStation gives everyone a ‘fresh look’

In Gallery By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space