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4579 News Found
Samsung’s UK #TVblackout campaign extends to OOH
In Campaigns By M4G Bureau - May 28, 2018
The brand famous for its innovative campaign leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set
‘Sports unites audiences through their universal passion’
In Viewpoints By Bhawana Anand - May 26, 2018
Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.
Blow hot, blow cold -- depending on the season
In Research By M4G Bureau - May 25, 2018
Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm
Bisleri Fonzo fizzes up with #MMMbhiAAHbhi
In Campaigns By Ria Banerjee - May 25, 2018
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer
Honda infuses ‘sportiness’ to CB Shine SP with OOH plan
In OOH News By M4G Bureau - May 25, 2018
The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium
LATAM OOH entities form regional body ALOOH
In OOH News By M4G Bureau - May 24, 2018
ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador
Vodafone celebrates cricket fandom on digital screen
In Digital OOH By M4G Bureau - May 23, 2018
The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding
Large format printer market posts strong growth in Q1 2018: IDC Report
In Research By M4G Bureau - May 23, 2018
The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth
Titan presents its ‘wedding gift’ on large billboards
In Gallery By M4G Bureau - May 23, 2018
Covering a wide geography, OMI agency targets the OOH campaign at consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns
OPPO & South Indian Bank bag semi-naming rights for Kochi Metro
In OOH News By Bhawana Anand - May 22, 2018
The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains