‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

In OOH News By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

‘Programmatic DOOH standards & technology are progressing’

In Viewpoints By Rajiv Raghunath - June 10, 2018

Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH

Dollar creates a buzz in Outdoor with Bollywood stars

In Campaigns By Ria Banerjee - June 08, 2018

Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

In OOH News By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

FEPE Congress gets underway in Sorrento, Italy

In OOH News By M4G Bureau - June 07, 2018

The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver

Navratna oil takes the highway to promote road safety

In Campaigns By M4G Bureau - June 07, 2018

The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and onground activities

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

Thyrocare Creator & MD Dr A Velumani to address OAC 2018

In OOH News By M4G Bureau - June 06, 2018

Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore

‘Airline media is growing just as fast as airport media’

In Viewpoints By M4G Bureau - June 05, 2018

Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity

‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed