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Redeveloped railway stations will be compelling ad destinations: SK Lohia
In OOH News By Swaminathan Balasubramanian - July 31, 2018
IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Pramod Bhandula makes a case study presentation on best green practices for OOH
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
Amiya Chandra calls for deeper engagement of OOH in development initiatives
In OOH News By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry
Noomi & Indrajit talks about new initiatives taken by IOAA
In OOH News By Swaminathan Balasubramanian - July 28, 2018
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
Girish Menon cements foundation of OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share
14th Outdoor Advertising Convention begins in Mumbai
In OOH News By Bhawana Anand - July 27, 2018
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers
OAC 2018 in Mumbai tomorrow
In OOH News By M4G Bureau - July 26, 2018
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Piramal Realty promotes affordable housing
In Campaigns By M4G Bureau - July 26, 2018
Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions
Century Group bags Johrat airport sole rights
In OOH News By M4G Bureau - July 26, 2018
The OOH firm will design, develop, operate and market media assets at the airport for a period of 10 years