Eureka Forbes appoints Taproot Dentsu as its creative agency

In OOH News By M4G Bureau - August 07, 2018

The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

Behrouz Biryani rolls out lip-smacking campaign in Delhi

In Campaigns By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

New DMRC Pink Line corridor expected to offer compelling advertising avenues

In OOH News By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

Wipro Lighting launches outdoor lighting solutions for Smart Cities

In OOH Solutions By M4G Bureau - August 07, 2018

Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Red Bull makes a strong case for work-life balance

In Campaigns By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

BEST assigns media rights to Signpost India

In OOH News By M4G Bureau - August 06, 2018

The media rights are on side and back panels of BEST buses; rights given for 3 years

Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Initiate consumer data capture with a pilot: LV Krishnan

In OOH News By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie