EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

OLX now targets media agencies, brands

In Campaigns By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

Wrap2Earn renders measurability & transparency to vehicle branding

In OOH News By Bhawana Anand - August 28, 2018

With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits

Kinetic India extends flood relief support to Kerala

In OOH News By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

Havells makes an electrifying presence in Gurugram

In Campaigns By M4G Bureau - August 28, 2018

The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

PrettySecrets makes a style statement in the outdoor

In Campaigns By Bhawana Anand - August 27, 2018

The brand hit the streets of Mumbai to create a big impression on its target audience

‘Robust measurement metrics most vital to OOH business’

In Viewpoints By Rajiv Raghunath - August 25, 2018

Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before

Fevicryl takes art to the streets

In Gallery By M4G Bureau - August 24, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives