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Honda plans to amplify Activa 125 new campaign via OOH
In OOH News By M4G Bureau - September 27, 2018
Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa
Kumbh mela ideal for brand promotions
In OOH News By Bhawana Anand - September 26, 2018
Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives
Popodax goes many a mile in Chennai
In Campaigns By M4G Bureau - September 26, 2018
The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia
Chennai media owners back GHMC move to remove illegal sites
In OOH News By M4G Bureau - September 25, 2018
The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape
Cure.fit hits the streets for #ForTheLoveOfFit
In Campaigns By Bhawana Anand - September 25, 2018
The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
Dentsu India bags strategic & creative mandate for Geojit Financial Services
In OOH News By M4G Bureau - September 24, 2018
The agency will provide innovative approach and creative solutions to drive impactful media presence across their TG
Zenith wins the domestic mandate of Welspun India
In OOH News By M4G Bureau - September 24, 2018
The mandate includes media investment and strategic partnership across media formats
UK’s Global acquires Primesight, Outdoor Plus from PE firms
In OOH News By M4G Bureau - September 24, 2018
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
Vodafone Idea showcases combined strengths
In Campaigns By Bhawana Anand - September 24, 2018
The brand rolled out a pan-India campaign with the message – Stronger Together. For You
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics