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4581 News Found
Arrow Digital inaugurates demo/experience centre in Mumbai
In OOH Solutions By M4G Bureau - October 09, 2018
The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase
‘OOH delivers high brand recall’
In Viewpoints By Bhawana Anand - October 08, 2018
Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut
Festive season renders a new dash of colours to Mumbai OOH
In Campaigns By Shradha Mishra - October 05, 2018
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising
In Digital OOH By M4G Bureau - October 05, 2018
First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model
KSRTC invites bids for advertising on different categories of buses
In OOH News By M4G Bureau - October 05, 2018
Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately
BBMP’s new ad policy impales outdoor business in the city
In OOH News By Bhawana Anand - October 05, 2018
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
POPODAX innovates to build market for Ready to eat Appalams
In Campaigns By Bhawana Anand - October 04, 2018
Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format
CMRL opens bid for 31 station semi-naming rights
In OOH News By M4G Bureau - October 04, 2018
The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations
BBMP issues Outdoor Advertising Policy 2018 for review
In OOH News By M4G Bureau - October 03, 2018
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
Rana Barua joins Havas Group as CEO with immediate effect
In OOH News By M4G Bureau - October 03, 2018
Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams