Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

In OOH News By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

Macromedia installs Efi Reggiani Renoir Next 340

In OOH Solutions By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

Amazon Festival Band gets India dancing on the streets

In Campaigns By M4G Bureau - October 15, 2018

The brand captured locations like Metro stations and airports by playing fun brass-band parody renditions of 90’s songs revealing deals that the public can claim during the festival

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

In OOH News By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

LG introduces world's first 0.44mm even bezel video wall

In OOH Solutions By M4G Bureau - October 13, 2018

With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen

OYO turns hotel facades into branding formats

In Gallery By M4G Bureau - October 12, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Kerala HC orders removal of illegal flex, ad boards latest by Oct 15

In OOH News By M4G Bureau - October 12, 2018

Local bodies ordered to remove all illegal media, and also impose ‘polluter pays’ charge for removal of the media

Will Droom vroom on OOH landscape?

In OOH News By M4G Bureau - October 12, 2018

The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities