‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

Ocean, Proximo Spirits release dark spirit of The Kraken

In Digital OOH By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

Odisha beckons tourists globally ahead of Hockey World Cup

In Gallery By M4G Bureau - October 24, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

Marvel Tea engages Madison as Media AOR to drive tea brand building

In OOH News By M4G Bureau - October 24, 2018

The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Rajasthan Govt opts for Delta LED screens to drive public & social messaging

In Digital OOH By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

ITW Consulting to handle stadium rights for MSL T20 League

In OOH News By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

Arrow Digital establishes its popular Demo Centre in Delhi NCR

In OOH Solutions By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns