‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

Decathlon on an OOH drive in Kolkata

In Campaigns By Ria Banerjee - December 31, 2018

The brand is promoting its new store launch in the city

Jalandhar MC to float e-tenders for massive number of sites

In OOH News By M4G Bureau - December 28, 2018

Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites

INOX brings alive the X-Mas spirit with a social cause

In Campaigns By M4G Bureau - December 27, 2018

The cineplex brand organized a special screening of the movie ‘ZERO’ for the differently abled and had kids from NGO Trinayani participating in the Christmas festivities

Sigma Trade Wings forays into airport media space

In OOH News By M4G Bureau - December 26, 2018

The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports

Tinder says swipe right to be young and feel free

In OOH News By M4G Bureau - December 26, 2018

The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns

Crayons wins exclusive ad rights for Kumbh 2019

In OOH News By M4G Bureau - December 26, 2018

The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela

Eastern Rly’s Sealdah Div invites bids for DMU exterior wrap

In OOH News By M4G Bureau - December 24, 2018

The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area

Punjab Govt relaxes norms for outdoor media rights

In OOH News By M4G Bureau - December 24, 2018

The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased to 15

Long-term OOH drive for Decathlon’s new store

In Campaigns By M4G Bureau - December 24, 2018

The strategically located store targets people travelling to Thane, Mumbai and the neighbour state of Gujarat