SNJ Enterprise installs Arrow’s EFI VUTEk GS3200

In OOH Solutions By M4G Bureau - January 25, 2019

EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes

Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

Now showing Zee5’s ‘Parchayee’ on OOH

In Campaigns By Shradha Mishra - January 24, 2019

The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense

Fena shouts out to Kumbh pilgrims

In Campaigns By Bhawana Anand - January 24, 2019

The brand opted for light pole branding for maximum visibility

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations

L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

In OOH News By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign

‘OOH is becoming increasingly data-rich’

In Viewpoints By Rajiv Raghunath - January 22, 2019

Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA