I&B Ministry to shortly release new guidelines for govt outdoor publicity

In OOH News By M4G Bureau - January 31, 2019

Sources indicate that the guidelines will be released in just a few days from now

Sri Nitya bags LED screen rights at 56 stations

In OOH News By Bhawana Anand - January 31, 2019

243 screens to be put up inside Delhi, UP and Haryana stations

Wavemaker bags media mandate for cure.fit

In OOH News By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

Jio Cinema brings alive iconic Disney characters on OOH

In Gallery By Shradha Mishra - January 29, 2019

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai

Fena shouts out to Kumbh pilgrims

In Gallery By Bhawana Anand - January 29, 2019

The brand opted for light pole branding for maximum visibility

Jio Cinema brings alive iconic Disney characters on OOH

In Campaigns By Shradha Mishra - January 29, 2019

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai

Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur

In OOH News By Shradha Mishra - January 28, 2019

The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers