A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Talon launches smart solutions centric global network

In OOH News By M4G Bureau - April 03, 2019

With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart, innovation-led client solutions

Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

In OOH News By M4G Bureau - April 03, 2019

Anand will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

Agnello Dias promoted as Creative Chairman, Dentsu Aegis Network India

In OOH News By M4G Bureau - April 03, 2019

In his new role with additional responsibility, Dias will guide and mentor the creative output of all DAN India companies

88% of Trichy and Coimbatore airport passengers notice ads, says report

In OOH News By M4G Bureau - April 02, 2019

The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment

Election stalls clearance of new B’lore advertisement bylaws

In OOH News By Ria Banerjee - April 02, 2019

Date for next court hearing of case not finalized yet

Cadbury Dairy Milk extends sweet welcome to Steve and Dave

In Campaigns By M4G Bureau - April 02, 2019

The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata

Dentsu India appoints Malvika Mehra as CCO

In OOH News By M4G Bureau - April 01, 2019

As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab

Navneet assigns creative and digital duties to The Minimalist

In OOH News By M4G Bureau - April 01, 2019

The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.