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Smooth sailing visibility for Club FM 104.8 on Kerala backwaters
In Campaigns By Ria Banerjee - April 26, 2019
Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters
Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019
In OOH News By M4G Bureau - April 25, 2019
Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying
It’s now the EC going big on OOH to spread voting awareness
In Campaigns By M4G Bureau - April 24, 2019
The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote
‘BBMP must lift the ban on hoardings’
In Viewpoints By Ria Banerjee - April 24, 2019
V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban
Broadsign inks pact to acquire Ayuda Media Systems
In Digital OOH By Rajiv Raghunath - April 24, 2019
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Off-screen revenues from cinema advertising up 23.2% in 2018
In Research By M4G Bureau - April 23, 2019
After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018
Congress takes the Metro route for campaigning in Delhi
In Campaigns By Bhawana Anand - April 23, 2019
In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro
Team Signpost donates 48350 ML blood on World Hemophilia Day
In OOH News By M4G Bureau - April 22, 2019
Signpost employees across Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Pune and Nagpur offices participated in donating blood
Publicis Media India appoints Roopesh Pujari as Head Of Technology
In OOH News By M4G Bureau - April 22, 2019
Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including multiple Fortune 500 customers across the globe
Political parties on auto gear for campaigning
In OOH News By Bhawana Anand - April 22, 2019
BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media