Programmatic will bring in new money to OOH: Jean- Christophe Conti

In OOH News By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

Equitas Bank taps Mark Metro Group OOH assets in Chennai

In Campaigns By M4G Bureau - May 02, 2019

Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.

COMvergence ranks dentsu X as No.1 media agency

In OOH News By M4G Bureau - May 02, 2019

dentsu X India won 10 major media pitches and retained 11 pitches in 2018

Danapur Railway Div invites bids for displays

In OOH News By M4G Bureau - May 02, 2019

This tender has been invited for the display of current train schedules and commercial advertisements on 50:50 time slot sharing basis at the Patna junction for a period of 5 years

No vote, no choice - McDonald’s social campaign

In Gallery By - April 30, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

Piccadilly lighting up The Planets

In Digital OOH By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen

No vote, no choice - McDonald’s social campaign

In Campaigns By M4G Bureau - April 29, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

Max goes for the kill with Avengers @ Kids Fest

In OOH News By M4G Bureau - April 29, 2019

To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos

Amol Dighe appointed as CEO of Madison Media Ultra

In OOH News By M4G Bureau - April 26, 2019

Amol is a seasoned media professional with 22 years of experience across Agency, Client, Broadcast and Content companies