Broadsign acquires Canadian DOOH programmatic exchange Campsite

In Digital OOH By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

adidas Originals’ Nite Jogger flipbook trends on OOH

In Campaigns By Bhawana Anand & Ria Banerjee - May 09, 2019

The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch

Western Union turns Dubai Yellow & Black

In Gallery By - May 08, 2019

The money transfer brand taps Burj Khalifa to launch their new mobile app & website

Western Union goes all out on Burj Khalifa to announce new service

In Campaigns By Bhawana Anand - May 08, 2019

The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website

EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

In OOH News By Bhawana Anand - May 08, 2019

This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic

OOH needs to punch above its weight: Nancy Fletcher

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Unity, collaboration and perseverance vital for OOH growth

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media