L&K Saatchi & Saatchi wins Emami Cement communication duties

In OOH News By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

HP and Sharada University takes assistance from cab advertising

In Gallery By Pray Jani - May 27, 2019

Pune and Hyderabad raves of messages from big brands as Myhoardings.com offers an effective solution

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Zee Cinema goes larger than life for 2.0 promo

In Campaigns By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

‘Take a pillion rider to vote’, urged Honda

In Campaigns By M4G Bureau - May 25, 2019

From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

HP, Sharda University ride high on cab branding

In Campaigns By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Vadodara Division under Western Railways invites bulk tenders

In OOH News By M4G Bureau - May 21, 2019

The contract will be awarded for a period of 5 years