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Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing
In OOH News By M4G Bureau - February 16, 2024
Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
A ‘Sakht’ smartphone that exudes toughness & durability
In Campaigns By Amrit Mishra - February 15, 2024
In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.
Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair
In OOH News By Rajiv Raghunath - February 14, 2024
The airport is the veritable gateway to expanding tourism and other businesses in the archipelago
JCDecaux launches global airport pDOOH offering
In Digital OOH By M4G Bureau - February 14, 2024
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide
Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town
In OOH News By Amrit Mishra - February 12, 2024
Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
In Digital OOH By Rajiv Raghunath - February 12, 2024
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project
In Campaigns By M4G Bureau - February 12, 2024
The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million
Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations
In Campaigns By M4G Bureau - February 09, 2024
The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa
Khimji Jewellers adorns the outdoor with ‘No Compromise’ bridal collection
In Campaigns By M4G Bureau - February 09, 2024
“Our campaign ‘No Compromise’ celebrates the enduring legacy of craftsmanship and the cherished moments of joy and pride associated with weddings,” says Mitesh Khimji, MD, Khimji Jewellers