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‘Business & civic bodies must work together’: Prem Shankar Jha
In Gallery By - September 09, 2019
Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th
Doctor knows best, says SRL Diagnostic
In Campaigns By M4G Bureau - September 09, 2019
The new brand compliments its digital campaign with outdoor hoardings to drive home the message
‘Don’t sell space, Sell idea’: Raj Kamble
In Gallery By - September 07, 2019
Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019
oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
In Digital OOH By Rajiv Raghunath - September 06, 2019
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours
No conflict in provisions of BBMP Outdoor Signage and Public Messaging Policy 2018 & Bengaluru Mahanagara Palike Ad Rules 2019
In OOH News By Bhawana Anand - September 06, 2019
The State Government rules will be applicable to outdoor advertising
DAN appoints Ashish Bhasin into top APAC leadership role
In OOH News By M4G Bureau - September 06, 2019
Anand Bhadkamkar will be positioned as India’s new CEO
Birla Estates boosts presence in Bengaluru
In Campaigns By M4G Bureau - September 05, 2019
Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property
UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives
In OOH News By M4G Bureau - September 04, 2019
A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale
‘Urbanization is a huge benefit for the OOH industry’
In Gallery By - September 03, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
In Gallery By - September 03, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry