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4571 News Found
Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks
In Campaigns By M4G Bureau - February 27, 2024
Six causes awarded national OOH campaigns
A habit of success at Prakash Arts
In Gallery By - February 23, 2024
C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
In Digital OOH By Rajiv Raghunath - February 22, 2024
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.
‘There are more than enough ideas in this creative industry’
In Viewpoints By M4G Bureau - February 21, 2024
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.
PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays
In OOH Solutions By M4G Bureau - February 21, 2024
PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.
‘The Logic & Magic of a campaign rollout’
In Viewpoints By M4G Bureau - February 20, 2024
Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign
Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year
In OOH News By M4G Bureau - February 19, 2024
OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace
Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH
In OOH News By Neelambari Kakaraparthi - February 19, 2024
States are now incentivised to develop iconic tourist destinations and promote them globally
Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024
In Research By M4G Bureau - February 16, 2024
In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore
Broadsign releases State of Static OOH Report
In Research By Rajiv Raghunath - February 16, 2024
Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus