Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

PNB takes train wrap branding for long term

In Campaigns By M4G Bureau - September 25, 2019

In association with Evergreen Media, the brand has wrapped single rack train running all 7 days

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

Giordano Handbags signs Kiara Advani as new India’s brand ambassador

In OOH News By M4G Bureau - September 24, 2019

The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns

Media operators caught off guard by Parbhani MC ban on outdoor publicity

In OOH News By Bhawana Anand - September 24, 2019

The ban has been enforced on ground-level media such as hoardings and pole kiosks

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

Pandora dazzles new brand identity at Piccadilly Lights

In Gallery By M4G Bureau - September 23, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

Mediacom bags GOQii's India Media Mandate

In OOH News By M4G Bureau - September 23, 2019

The agency will be responsible for media strategy, planning, buying and implementation for all media

‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts: