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Reusing flex for a noble cause: ‘Clothing Man’ shows how
Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory
Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation
SABIC’s maiden global campaign commits for collaboration and innovation

In OOH News By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Bodycare International to roll out seasonal branding with new ambassador
Bodycare International to roll out seasonal branding with new ambassador

In OOH News By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

Mochi Shoes target millennials with awesomenes
Mochi Shoes target millennials with awesomenes

In Campaigns By M4G Bureau - November 05, 2019

Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding

OMI puts forth another compelling campaign for Titan
OMI puts forth another compelling campaign for Titan

In Campaigns By Pray Jani - November 05, 2019

The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.

IndiGo to boost 1st time travellers with OOH campaign
IndiGo to boost 1st time travellers with OOH campaign

In OOH News By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

“D”OOH: Revival of outdoor
“D”OOH: Revival of outdoor

In Viewpoints By M4G Bureau - November 04, 2019

Digital technologies are making OOH the go-to media for brand advertising

Homecenter tributes Horror Classics on Halloween
Homecenter tributes Horror Classics on Halloween

In Campaigns By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion

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