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Dineout’s FearNoBill Campaign scares masses quite literally!
In Gallery By - November 19, 2019
The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
Tata Pravesh adds grandness to airline check-in gates at Kolkata airport
In Campaigns By Ria Banerjee - November 19, 2019
Doors inspired from their collection have been installed at the check-in gates of all airlines and the security hold area queues of Kolkata international airport
Dineout’s FearNoBill Campaign scares masses quite literally!
In Campaigns By M4G Bureau - November 19, 2019
The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants
Shouvik Roy comes on board as President & Head of Office for Ogilvy Delhi
In OOH News By M4G Bureau - November 18, 2019
Shouvik has spent most of the past two decades engaged in Brand Consulting, Design, Marketing and Advertising
FSSAI issues draft regulations to curb promotion of HFSS foods near schools
In OOH News By Pray Jani - November 18, 2019
The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action
MCGM bullish on DOOH but no clarity on traffic deptt permissions
In OOH News By M4G Bureau - November 15, 2019
Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily
Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH
In OOH News By M4G Bureau - November 15, 2019
The campaign has a universal appeal across language, age, gender, location and also to all types investors
Flipkart educates masses about new show on OOH
In Campaigns By M4G Bureau - November 15, 2019
Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc
Jeep makes 18 ft. tall presence at Bengaluru International Airport
In Campaigns By Bhawana Anand - November 14, 2019
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value