“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

DAN appoints Cheuk Chiang to lead Greater North business in APAC

In OOH News By M4G Bureau - November 29, 2019

Chiang will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea

Behrouz Biryani’s lip smacking OOH campaign

In Campaigns By Pray Jani - November 29, 2019

Behrouz tempts masses to taste their most ordered dishes Dum Ghosht Biryani and Subz-e-Biryani

NNI Promotions bags media rights for Kanpur & Gorakhpur markets

In OOH News By Bhawana Anand - November 29, 2019

The UP based media owning firm has bagged rights for unipoles in Kanpur and public utility in Gorakhpur

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

Van Heusen to promote 7-in-1 Suit collection on OOH

In OOH News By Pray Jani - November 28, 2019

India’s Premium fashion brand targets 90+ cities across India for their latest collection

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

IKEA comes on wheels to Mumbai

In Campaigns By M4G Bureau - November 28, 2019

A mobile truck with functional and furnished rooms provides Mumbaikars the ability to touch, feel and be inspired with IKEA products and solutions

‘Find Your Signature Style’ says Titan Eye Plus

In Campaigns By Ria Banerjee - November 27, 2019

The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities