‘Disruption is key to creativity’

In Viewpoints By M4G Bureau - March 11, 2024

Somnath Sengupta, CEO of INVENTECH talks about the expansive scope of creativity in the OOH space and how use of technology is proving to be the game-changer

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

‘We're actively exploring acquisitions and working to increase our inventory’

In Gallery By - March 08, 2024

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

Omnichannel retail media platform Zitcha expands into Europe with new UK office

In OOH News By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission

In OOH News By M4G Bureau - March 07, 2024

The agency will craft and implement comprehensive media strategies across offline and online platforms

Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

In Digital OOH By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

In Digital OOH By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

All about car insurance

In Campaigns By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.