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4584 News Found
GoaMiles keen to tap cab-top DOOH media business
In OOH News By Pray Jani - January 07, 2020
With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.
Nexyite installs interactive DOOH media at Visakhapatnam Rly Station
In Digital OOH By Bhawana Anand - January 07, 2020
HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements
Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon
In OOH News By Pray Jani - January 06, 2020
The agency will take over marketing communication for Harman International Industry Inc’s subsidiaries
Starcom bags the INR 100 crore upGrad account
In OOH News By M4G Bureau - January 06, 2020
upGrad is in the process of charting out an ambitious branding and communication roadmap
‘Collaboration is key to growth’
In Viewpoints By Bhawana Anand - January 06, 2020
Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts:
82.5 Communications appoints Preeta Mathur as Group CD
In OOH News By M4G Bureau - January 03, 2020
With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands
Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters
In Campaigns By Ria Banerjee - January 03, 2020
The brand leverages festive time with an on-ground activity designed to build bond with the audience
JadeBlue's intentional pun grabs attention for sale campaign
In Campaigns By Pray Jani - January 02, 2020
Panned out in multiple cities , You Lucky Men' campaign brings Gorilla and Robot on the forefront of “You Lucky Men” campaign'
Mumbai Central Division of Western Railway Passes 2 Tenders
In OOH News By M4G Bureau - December 30, 2019
The tenders offer advertising rights for the suburban train stations of Kandivali and Marine Lines for a period of 5 years
BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan
In OOH News By M4G Bureau - December 27, 2019
The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication