Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

Times OOH signs up with Moving Walls for programmatic DOOH

In Digital OOH By M4G Bureau - January 28, 2020

The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy

‘OOH is pivotal to our brand communications’

In Viewpoints By Bhawana Anand - January 27, 2020

Low-cost carrier IndiGo often goes big on OOH route to promote its new route launches. Willy Boulter, Chief Commercial Officer, IndiGo, shares his company’s OOH approach .

Embassy Group celebrates spirit of patriotism with a Special Tribute

In Campaigns By M4G Bureau - January 27, 2020

On the occasion of Republic Day, the lit up its iconic properties with the Indian tricolour

India to get 100 new malls by 2022 end

In OOH News By Pray Jani - January 27, 2020

Metro cities to see a majority of 69 new malls, while the rest 31 to be opened in tier 2 and 3 cities

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media

Grandesign Experiential Announces its Rebrand to GDX Studios

In Digital OOH By M4G Bureau - January 24, 2020

New brand reflects the company’s mission to design and produce innovative experiences worth sharing