Rail infra modernisation, high speed trains likely to create more advertising avenues

In OOH News By M4G Bureau - February 04, 2020

4 station re-development projects and operation of 150 passenger trains would be done through the PPP mode: Budget 2020-21

Ogilvy India appoints 3 new Chief Creative Officers

In OOH News By M4G Bureau - February 04, 2020

Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak will be given the duty to shape the creative work that defines Ogilvy India

DAN Data Sciences announces Global launch of 'Dentsu Marketing Cloud'

In OOH News By M4G Bureau - February 03, 2020

Laucnhed at an exclusive DAN client event at Facebook's Thailand HQ, the DMC helps in establishing greater control of client data in one place

Sonal Dabral bids Ogilvy Farewell

In OOH News By M4G Bureau - February 03, 2020

Sonal plans to explore options in content and content creation

AdOnMo raises USD 3 million funding from Ant Financial’s BAce Capital

In Digital OOH By Pray Jani - February 03, 2020

The funds will also be utilised for product development, building upon the existing team and acquiring talent

LG USA launches new cutting-edge LCD video wall panels

In OOH Solutions By M4G Bureau - January 31, 2020

Both panel models offer 700 nits of brightness and can be installed in horizontal or vertical orientation for a variety of video wall needs

Adcity ties up with Moving Walls for ad-tech solutions in Apac markets

In Digital OOH By M4G Bureau - January 30, 2020

The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

In Research By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

Revamped DLF Avenue opens with new mall media options

In OOH News By M4G Bureau - January 30, 2020

The mall’s focus is on integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH