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Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Gurbaksh Singh to lead newly launched DAN’S Innovation Lab
In OOH News By M4G Bureau - February 07, 2020
Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core
MediaCom awarded media mandate of Citroen India
In OOH News By M4G Bureau - February 07, 2020
The account will be managed and supervised from the MediaCom Bangalore office
2nd Transit Media Talks conference gets underway
In OOH News By M4G Bureau - February 06, 2020
The conference directs sharp focus on transit media growth and its future
2nd Transit Media Talks conference in Mumbai today
In OOH News By M4G Bureau - February 06, 2020
The conference will feature presentations and discussions on the different transit media formats and how they deliver large audiences to the advertisers
Zenith wins media mandate for HONOR Smartphones
In OOH News By M4G Bureau - February 06, 2020
This includes the mainline media and digital duties of the brand
Broadsign, AdMobilize partner to provide AI to DOOH networks
In Digital OOH By M4G Bureau - February 05, 2020
New partnership enables integrated ad campaign performance analysis and audience reporting
Key speakers of 2nd Transit Media Talks
In OOH News By M4G Bureau - February 05, 2020
The show is going to be addressed by a mix of authorities, brand marketers and research analysts
TATA TEA Chakra Gold makes record with new OOH activity
In OOH News By M4G Bureau - February 04, 2020
Over 500 plus women and college students came together in the city to celebrate Kolam Kondattam to form 500 dotted and unique kolams
Publicis Groupe forms ‘Publicis In-Motion’
In OOH News By M4G Bureau - February 04, 2020
The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and Praveen Kumar Vadhera to head this wing