MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

DMRC opens tender for Line 9 exclusive train rights

In OOH News By M4G Bureau - March 09, 2020

Last date to submit tender is 23rd March 2020 and the tender will open on 24th March 2020

Puma signs Bollywood icon Kareena Kapoor Khan as the new brand ambassador

In OOH News By M4G Bureau - March 06, 2020

Kareena will be the face for PUMA’s soon-to-be launched Studio Collection – a low-intensity training apparel collection

Advertising rights on unipoles and pole kiosks at Haridwar

In OOH News By M4G Bureau - March 06, 2020

The Nagar Nigam Haridwar published tender for advertising rights for 2 years

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Pepsi® to spread Swag with new OOH campaign

In OOH News By M4G Bureau - March 04, 2020

After introducing a foot-tapping anthem called Swag Se Solo starring Salman Khan, the brand launches a multimedia campaign

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Laban Stretchy Man gets their campaign enlisted in the Guinness Book of Records

In OOH News By Pray Jani - March 03, 2020

Brand Street Integrated executed an experiential campaign that recorded in the Guinness Book of World Records

Facebook to socialise on OOH with foremost marketing campaign

In OOH News By Pray Jani - March 03, 2020

‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections

Bank of Maharashtra on lookout for advertising/media buying agency

In OOH News By M4G Bureau - March 02, 2020

The PSU passes Request for Proposal for empanelment of agencies for advertising, including cinema and print, alongside Outdoor media