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4580 News Found
Taneja Technocom relaunches magnetic vinyl printing material
In OOH Solutions By Bhawana Anand - May 14, 2020
The printable magnetic film has been re-introduced keeping in view current and emerging market conditions
Global ad budgets will be down 36% in the first half of 2020 says WFA report
In Research By M4G Bureau - May 14, 2020
The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer
TikTok appoints Ashok A Cherian as Marketing Head for India
In OOH News By M4G Bureau - May 14, 2020
With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app
JCDecaux to install hand sanitiser dispensers on public utilities in Paris
In OOH News By M4G Bureau - May 14, 2020
The City of Paris has asked the OOH firm to equip bus shelters & automatic public toilets with hand sanitiser dispensers
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements
Train & Bus travelers more optimistic to start travel post COVID
In Research By M4G Bureau - May 12, 2020
IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers
‘We’re looking at optimising screen time, keeping content fresh’
In OOH News By Bhawana Anand - May 12, 2020
dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging
GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry
In OOH News By M4G Bureau - May 12, 2020
Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings
1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru
In OOH News By M4G Bureau - May 11, 2020
Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions
Consumer demand for non-essential, speciality goods depressed
In Research By Rajiv Raghunath - May 11, 2020
An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months