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Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)
In OOH News By Ria Banerjee - May 21, 2020
The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year
Vijay Sales begins to establish brand presence as lockdown eases
In Campaigns By Pray Jani - May 21, 2020
The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
In Digital OOH By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.
Talon launches #SendingLove DOOH campaign across 153 cities
In Digital OOH By Rajiv Raghunath - May 19, 2020
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home
Ocean Outdoor introduces touchless advertising screens
In Digital OOH By Rajiv Raghunath - May 18, 2020
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
Skyrams drives sustained, innovative fight against the pandemic
In OOH News By M4G Bureau - May 18, 2020
The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore
Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas
In OOH News By Ria Banerjee - May 18, 2020
The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments
Alakh Advertising & Publicity launches digital marketing arm
In OOH News By Pray Jani - May 18, 2020
The Mumbai-based media owner expands its services to offer online marketing services
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
In Research By M4G Bureau - May 14, 2020
A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report
Duracell awards global media mandate to Mediacom
In OOH News By M4G Bureau - May 14, 2020
The win covers 32 markets, including the US, UK and China