SVG Media demonstrates agency’s responsible characteristics in trying times

In OOH News By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

Laqshya launches sequel report on Green and Orange districts opportunities

In Research By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

In OOH News By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

In OOH News By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media