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4579 News Found
OOH relevancy likely to grow as technologies reshape marketing
In Research By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
US Advertising ropes in Bharat Rajamani as CEO
In OOH News By M4G Bureau - June 02, 2020
Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
In Digital OOH By Rajiv Raghunath - June 02, 2020
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
Global Digital Signage market to grow by projected US$10.3 Billion
In Research By M4G Bureau - June 02, 2020
The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market
Times OOH announces free creative services for Outdoor campaigns
In OOH News By M4G Bureau - June 01, 2020
The idea is to help their Clients make a quick and strong comeback
Prashanth Challapalli launches integrated agency with multi-platform execution capabilities
In OOH News By M4G Bureau - May 29, 2020
The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli
Dollar Industries adorns new ‘Wear the Change’ brand identity
In OOH News By Ria Banerjee - May 29, 2020
The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar
‘The New Normal’ - A case of ‘Diffusion of Innovation’
In Research By M4G Bureau - May 29, 2020
The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report
Sri Garima Publicity urges Patnaites to ‘Stay Home’
In Campaigns By M4G Bureau - May 29, 2020
An inhouse designed and printed campaign is aimed to save people from the infection
SVG Media demonstrates agency’s responsible characteristics in trying times
In OOH News By M4G Bureau - May 29, 2020
The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits