'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

Lemma appoints Vinay Goel as Vice President- South East Asia

In OOH News By M4G Bureau - June 16, 2020

Vinay will handle pDOOH business and strengthen supply end across SEA

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Digital print for your branding: Can you maximize the impact?

In OOH News By M4G Bureau - June 12, 2020

How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

WooHoo Screens strengthens with new DOOH media

In Digital OOH By Pray Jani - June 11, 2020

WooHoo Screens invests in additional assets post lockdown to expand its DOOH network

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

Moving Walls appoints Ashutosh Sharma, Nisha Varman to head demand biz in India, Singapore markets

In OOH News By M4G Bureau - June 09, 2020

Ashutosh will head the demand-business, manage & execute demand creation in India; Nisha to head the demand business at Moving Walls Singapore