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Dollar Industries enhances new identity through wide-spread OOH campaign
In Campaigns By M4G Bureau - June 22, 2020
Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts
In OOH News By M4G Bureau - June 18, 2020
Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively
IOAA expects positive outcome of steps taken to support industry
In OOH News By Bhawana Anand - June 18, 2020
The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities
GroupM’s UK mid-year forecast delays OOH industry rebound
In Research By M4G Bureau - June 18, 2020
The report predicts 35% decline in 2020 and 23% rate of growth in 2021
DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer
In OOH News By M4G Bureau - June 17, 2020
In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India
Rajnigandha stands tall with innovation during lockdown
In Campaigns By Pray Jani - June 17, 2020
The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market