Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

Talon’s DOOH campaign #SendingLove reaches Mumbai airport

In Digital OOH By M4G Bureau - June 26, 2020

The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both

AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020

Naturals installs hand sanitising units across Coimbatore and Trichy airports

In Campaigns By M4G Bureau - June 25, 2020

The sanitising units have been installed to build personalized connect with the passengers by the brand

Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

In OOH News By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

McDonald’s India makes a significant presence in fight against COVID-19

In OOH News By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

AdOnMo appoints Shashi Kant as VP – Strategy and Growth

In OOH News By Pray Jani - June 23, 2020

With more than two decades of experience, Shashi Kant will handle the leadership role in the company