Hoichoi leverages right time to be on OOH

In Viewpoints By Bhawana Anand - July 20, 2020

Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.

Uber promotes Prabhjeet Singh as President of India and South Asia

In OOH News By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Hyderabad civic body orders large format structures’ dismantling owing to safety reasons

In OOH News By Pray Jani - July 16, 2020

GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses

Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center

In OOH Solutions By M4G Bureau - July 14, 2020

The versatile printer offers quality finishing and creates less waste and faster output

JCDecaux develops natural cooling bus shelter to improve urban life

In OOH News By M4G Bureau - July 13, 2020

The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis